(John argued with his publisher on a lot of issues.) John's arguments are cogent, eloquent, and persuasive. John argued passionately that he could articulate the instinctive reaction of the many who would beg to differ with what some would term usability dogma. New Riders is proud to be Jakob Nielsen's publisher, but we're quite aware that not everyone agrees with 100% of what he says (you might be surprised at how many people agree with much of what he says, though).

We were going to sub-title this book 'Flash 99% Good' but there's evidently another book by that name and there's already enough confusion in the market place, right? Okay, seriously.Īs 's own blurb introducing that books begins, 'In an October 2000 article, 'Flash 99% Bad,' usability guru Jakob Nielsen wrote, 'About 99% of the time, the presence of Flash on a website constitutes a usability disease.' ' 'synopsis' may belong to another edition of this title.

In this book, you'll learn to understand what motivates people's online behavior and then convert that motivation into online results communicate with people effectively online so that they really understand what the value proposition of an online resource is combine forward-thinking information design techniques with systems that pave experiential pathways for people to journey along in pursuit of their interests and goals properly employ personalization to build relationships understand the true role of creativity online uncover screen-space designs that aid and inspire the mind reconcile business objectives with stakeholder needs approach process in a way that keeps projects on time, on budget, and on target create online resources that actually work when they're completed and actualize creative vision appropriately for the web. Train of Thoughts is non-technical and written not only for web designers and developers, but also for any stakeholder in a web enterprise that has a vested interest in ensuring that their online resources become more meaningful and valuable.

provides insight into how web enterprises must interact with people to be successful in the twenty-first century. Is creativity the enemy of usability? How do you judge the success of a person's experience interacting with a web enterprise? Is the effectiveness of an online resource defined only by how 'usable' it is? In Train of Thoughts, web strategy and design consultant John C.

Train of Thoughts by John C. Lenker Jr.